I'm about to start a FB advertising campaign for one of my directories.
I'm going to test the different types of ads (buying likes, buying clicks, etc) and with different demographics.

I do FB advertising for a client of mine that has a local wine lounge - and it works very well for him. However personally going into this campaign, I'm skeptical that it'll work for directories but I'm willing to give it a try for couple month and see what happens.

Has anyone tried FB advertising for their...

Does advertising on FB work for directories?